Progressive momentum in business sectors has brought about the need for information technology. As a result, information technology applications like customer relationship management systems are increasingly being integrate into businesses practices in order have a better understanding of customers’ behaviors and needs. By acquiring the necessary information about your customers, it will be much easier to achieve business intelligence. Business intelligence can be defined as advanced knowledge about the customers, competitors, business partners, competitive business environment, and the internal operations that can provide you with the ability to make strategic business decisions.
Enterprise resource planning systems may also assist any company or organization in achieving business intelligence. This is because ERP normally integrate the internal and external business management information across the entire company or organization. This can be automatically done by the use of an integrated program. The main purpose of ERP system is to enhance the flow of information about customer relationship inside the business while still managing all the business connections to the outside stakeholders.
As a business owner, you should understand that your new clients deserve the highest priority, considering all the money you may have spent advertising in order to get them. Also, making them become repeat customers by providing with the best services is crucial, bearing in mind that repeat customers offer the best returns. So, if these customers can keep returning to you may be to check out your products, services or even your information, it’s quite clear that you have built a relationship with your clients. That means you have established the much needed trust and credibility.
Once you gain more customers, you will want to collect the accurate information about each one of them. To avoid making expensive mistakes during this process, you may want to apply a series of integrated systems in your business. An integrated system will eliminate double entry of your client details. It can also offer key financial information when needed, allowing those customers who may be facing difficulties get immediate info on their credit status. A customer is also able to complete a transaction through a single customer relationship management (CRM) system.
What are the benefits of integrating ERP and CRM Systems in your business?
1. Eliminating Duplicate Data
Businesses that integrate CRM systems with back-office solutions are likely to experience several benefits. The most obvious, but important, benefit is single entry of client data. Once entered, the data is then updated across the management and accounting systems automatically. CRM systems delete or add the omitted data by updating the CRM database automatically. Therefore, these systems not only save time, but also ensure accuracy.
2. Sales Advantages
Sales executives must have flexibility in accounts management and should respond quickly to their customer requests, regardless of whether they are working remotely or in the office. Integration between customer relation management and enterprise resource planning systems will offer sales professionals with quick access to relevant information on sales and customer activities. They can be able to view customer data such as account balance, credit status, order history and payment due dates, without having to leave their computer screen.
Source by Irfan Sherazi Uddin